Introduction
This analysis is by Bloomberg Intelligence analysts Kevin P Tynan and Michael Dean, and contributing analyst Steve Man.
Automakers are considering different means of autonomous driving and electric-powered vehicles, forcing them to alter their business models and product portfolios. And all this comes as sales start to decline and become more susceptible to external shocks. The grinding 2019 demand backdrop in key regions will reflect declining volume and compressed margins, forcing automakers to react defensively for the first time since the end of the 2008-09 global financial crisis. The development of electrified vehicles will continue to gain momentum, especially in Europe where market share of diesel engines is declining, and in China as government programs promote a move away from fossil fuels.
